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Privacy Policy

This Privacy Policy explains how Purplepatch Ventures (“Ektaara”, “we”, “our”, “us”) collects, uses, shares, and protects personal information of users (“you”, “your”) of www.ektaara.co.in (“Website”).

1. INFORMATION WE COLLECT

This Privacy Policy explains how Purplepatch Ventures (“Ektaara”, “we”, “our”, “us”) collects, uses, shares, and protects personal information of users (“you”, “your”) of www.ektaara.co.in (“Website”).

2. HOW WE COLLECT INFORMATION

We collect data directly from you when you create an account, place an order, or contact us; and automatically through cookies and analytics tools.

We collect data directly from you when you create an account, place an order, or contact us; and automatically through cookies and analytics tools.

3. USE OF INFORMATION

We use personal information to:
- Process and fulfill orders
- Communicate with you about your orders, promotions, and updates
- Improve Website functionality and customer experience
- Comply with legal obligations

4. SHARING OF INFORMATION

We may share your information with:
- Logistics and delivery partners
- Payment gateways and financial institutions
- IT service providers
- Legal authorities when required by law

5. CHILDREN’S PRIVACY

As our products are for children but purchases are made by adults, we do not knowingly collect data directly from children under 18. Parents/guardians are responsible for use of the Website.

6. DATA RETENTION

We retain your personal information for as long as necessary for business purposes or as required by law.

7. DATA SECURITY

We use reasonable technical and organizational measures to protect your data, but cannot guarantee complete security.

8. YOUR RIGHTS (DPDP Act, 2023)

You have the right to access, correct, withdraw consent, or request deletion of your data. Requests can be made to our Grievance Officer.

9. COOKIES

We use cookies for analytics, personalization, and improving user experience. You can manage cookies through browser settings.

10. GRIEVANCE OFFICER

As per the Information Technology Act, 2000 and IT Rules, 2011, our Grievance Officer is:
Name: Veena Gupta
Email: ektararetail@gmail.com
Mobile: +91 93733 29512

11. UPDATES TO POLICY

We may update this Privacy Policy from time to time. Continued use of the Website constitutes acceptance of changes.

12. CONTACT

If you have questions about this Privacy Policy, contact ektararetail@gmail.com

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